8 errores de SEO local que te costará dinero4208

8 errores de SEO local que te costará dinero

Hay que admitirlo, la gran mayoría del tiempo que invertimos en SEO es buscando las palabras clave que sus clientes usarían en Google, para lograr aparecer en sus búsquedas orgánicas.

Esto lo hacemos con la finalidad de conducir público a su sitio web.

¡Sí! Trabajamos muy duro en este tema, siguiendo los mil consejos de SEO que encuentras en internet, pero tu sitio todavía no aparece en la primera página de resultados de búsqueda.

Entonces que puedes hacer, primero date un respiro y analiza todo lo que has hecho hasta ahora. Lo más probable es que los errores que cometiste en el proceso de SEO son la causa del bajo rendimiento de tu website.

Éstos podrían ser algunos de los errores que has cometidos.

Error # 1: Tener contenido sin valor o insuficiente

Es muy sencillo, si su contenido no es relevante para los usuarios locales, Google será poco probable que considerar su sitio digno de la clasificación en los resultados de búsqueda locales.

Su contenido debe involucrar a los visitantes locales y dar respuesta a las dudas y comentarios de sus visitantes. Lo que es importante, es que siempre que haga algo, lo haga pensando en los problemas locales.

Marcus Sheridan recomienda centrarse en 4 estrategias de contenido local para su sitio:

Centrándose en las leyes locales, ordenanzas o reglamentos.

Esto podría no ser útil para todos los negocios, es cierto. Pero si hay regulaciones que afectan la manera de hacer negocios en su región, los incluya en su sitio web y comente de que se trata cada cosa.

Respuesta: "¿Quién es el mejor para X en [tal lugar]"

Muchos clientes simplemente buscan la mejor empresa que hace lo que están buscando. Ya se trate de un abogado o un hotel, entonces en nuestro contenido tomemos en cuenta las frases más utilizadas por nuestro público objetivo.

Cree un contenido que responde a esta pregunta. Simple no crees.

Enumere y analice sus competidores locales

Los clientes potenciales que tu y tus competidores están buscando en todo momento, normalmente van a Google y escriba frases como "Los comentarios de [x empresa]" y el 99,9% de las veces, son sitios de terceros los que dan los comentarios que escriben sobre ti.

Toma las riendas mediante la creación de una herramienta donde los clientes puedan hacer comparaciones con su competencia.

Publicación sobre la industria relacionada a la tuya

Imagínate que tienes una agencia de marketing en Panamá, entonces podrías escribir una serie de artículos que responden a estas preguntas:

  • ¿Cuáles son las principales agencias de marketing en Panamá?
  • ¿Quién puede ayudarme con un proyecto web en Panamá?
  • Top 5 de los mejores blogs de marketing de Panamá.

Etcétera.

Error # 2: Mala optimización de palabras clave o palabras clave de relleno

Tu público utiliza palabras y frases específicas para buscar sus productos y servicios.

Pero a menudo no son las mismas frases que tus clientes utilizan para encontrar tu empresa. Y por lo tanto, es posible que el posicionamiento de la programación local de las palabras claves es incorrecta.

Puedes utilizar Google Keyword Planner para encontrar frases para el SEO en tus productos o servicios en línea.

Del mismo modo, el uso de palabras clave solo para rellenar en títulos, subtítulos, URL y en todo el contenido sólo para aumentar la densidad hará daño a su posicionamiento en el largo plazo.

FIX: Crear contenido útil. Es mucho mejor que utilizar palabras clave sin sentido.

Error # 3: Pobre Optimización on-page

La forma en que tus páginas están optimizadas afecta las posibilidades de aparecer en los resultados de búsqueda.

Apuesto que ya lo sabias. ¿Pero sabes que también hay que optimizar específicamente para resultados locales?

Para esto incluye la ciudad o código postal junto con una palabra clave en una etiqueta de título, sub título y contenido.

Configure su NAP. Tanto los usuarios y motores de búsqueda deben ser capaces de encontrar y determinar rápidamente si su sitio es relevante para ellos. Para aumentar la relevancia local incluya su NAP (nombre, dirección, número de teléfono) en una parte del código HTML, este debe ser texto para poder copiar y pegar.

Nota: Los datos NAP inconsistente es otro grave error que podrían obstaculizar sus esfuerzos de SEO locales. Asegúrate que la información NAP es consistente en todo el sitio, los perfiles locales y citas.

Error # 4: No promover que dejen comentarios

Hay que alentar a los visitantes que nos dejen sus opiniones. Ofrecer un descuento a cambio de una revisión honesta. Poner una llamada de opiniones sobre su factura y otros materiales que podría estar entregando a los clientes.

O usar un folleto para dar a tus clientes instrucciones para dejar un comentario.

Error # 5: No incluir ubicación

Ya hemos hablado de los peligros de relleno de palabras clave.

Pero lo contrario - no tener palabras clave específicas de ubicación en el sitio web - puede tener efecto igualmente negativo en su clasificación.

Incluya su ubicación en los meta-tags y la página de contacto. Pero asegúrese que suenan de forma natural.

Error # 6: No Optimizar para móviles

Hoy en día, si su sitio web no está optimizado para móviles, es muy poco probable que pueda clasificar, especialmente para las búsquedas locales.

Si ese es el caso de usted, actualice su sitio con un tema de respuesta lo más pronto posible.

Error # 7: Listado de ciudades en vez de construir una página por ubicación

Otro error común - una lista de sus diversos lugares de negocios en una sola página.

Cada uno de los lugares sin embargo debe tener su página dedicada. También debe contener un contenido de calidad respondiendo a las preguntas de los clientes locales al respecto.

Error # 8: Tener contenido duplicado en páginas de ubicación

Eso es un error relacionado con el anterior error.

Si su negocio opera desde varios lugares que ofrecen los mismos servicios en cada uno, usted puede pensar que un contenido similar para cada lugar será suficiente.

Desafortunadamente Google es estricto en cuanto a contenido duplicado, penalizando los sitios web con copia idéntica en todas las páginas.

Vuelva a escribir la copia en cada página de destino para proporcionar información relevante para los clientes locales.

Compartir

Comentarios (55)

  • Handcock Responder

    Tus amigos, amigas y familiares se encantarán con los chistes sobre navidad muy buenos y los compartirán con todos sus amigos en las redes sociales.

    Wednesday, December 9, 2015 6:44 AM
  • Mountgarrett Responder

    No obstante, y por ponerlo de manera sencilla: pagar por un antivirus en Android es un completo malgasto de dinero.

    Thursday, December 31, 2015 8:28 PM
  • Stephens Responder

    Con esto en mente, presta especial atención a la cantidad de arginina que estás ingiriendo de las fuentes.

    Saturday, January 16, 2016 11:47 AM
  • Fernandez Responder

    No aburras a los pequeños ccon historias interminables, aprovecha los cuentos cortos para vincularte a tus hijos.

    Saturday, July 23, 2016 3:28 AM
  • Steven Responder

    I was suggested this web site by way of my cousin. I'm now not sure whether or not this publish is written by him as nobody else understand such exact about my trouble. You're amazing! Thanks!

    Saturday, October 29, 2016 9:24 AM
  • Lienhop Responder

    A motivating discussion is worth comment. I do believe that you should publish more about this subject matter, it may not be a taboo subject but typically people don't speak about these issues. To the next! Best wishes!!

    Saturday, October 29, 2016 1:56 PM
  • McDowall Responder

    I got this web page from my pal who told me on the topic of this site and now this time I am visiting this website and reading very informative posts here.

    Sunday, October 30, 2016 5:20 AM
  • Jessup Responder

    It's hard to come by experienced people on this subject, but you sound like you know what you're talking about! Thanks

    Sunday, October 30, 2016 5:32 AM
  • Greenlee Responder

    Hi, i think that i saw you visited my weblog thus i came to “return the favor”.I am trying to find things to improve my website!I suppose its ok to use some of your ideas!!

    Monday, November 14, 2016 6:03 PM
  • Breton Responder

    May I just say what a comfort to discover an individual who actually understands what they're discussing on the net. You actually understand how to bring an issue to light and make it important. More people should look at this and understand this side of the story. I was surprised you are not more popular given that you certainly possess the gift.

    Tuesday, November 15, 2016 2:39 AM
  • Ashton Responder

    Please let me know if you're looking for a writer for your weblog. You have some really good posts and I believe I would be a good asset. If you ever want to take some of the load off, I'd absolutely love to write some articles for your blog in exchange for a link back to mine. Please send me an e-mail if interested. Regards!

    Friday, December 2, 2016 9:30 AM
  • Rivett Responder

    Its like you read my mind! You seem to know a lot about this, like you wrote the book in it or something. I think that you could do with some pics to drive the message home a little bit, but other than that, this is magnificent blog. A great read. I will definitely be back.

    Thursday, December 8, 2016 5:53 AM
  • Rivett Responder

    Its like you read my mind! You seem to know a lot about this, like you wrote the book in it or something. I think that you could do with some pics to drive the message home a little bit, but other than that, this is magnificent blog. A great read. I will definitely be back.

    Thursday, December 8, 2016 5:54 AM
  • Rivett Responder

    Its like you read my mind! You seem to know a lot about this, like you wrote the book in it or something. I think that you could do with some pics to drive the message home a little bit, but other than that, this is magnificent blog. A great read. I will definitely be back.

    Thursday, December 8, 2016 5:55 AM
  • Rivett Responder

    Its like you read my mind! You seem to know a lot about this, like you wrote the book in it or something. I think that you could do with some pics to drive the message home a little bit, but other than that, this is magnificent blog. A great read. I will definitely be back.

    Thursday, December 8, 2016 5:56 AM
  • Wemyss Responder

    obviously like your web-site but you have to take a look at the spelling on quite a few of your posts. Several of them are rife with spelling issues and I find it very bothersome to tell the reality on the other hand I will surely come again again.

    Saturday, December 10, 2016 6:48 PM
  • Wemyss Responder

    obviously like your web-site but you have to take a look at the spelling on quite a few of your posts. Several of them are rife with spelling issues and I find it very bothersome to tell the reality on the other hand I will surely come again again.

    Saturday, December 10, 2016 6:49 PM
  • Wemyss Responder

    obviously like your web-site but you have to take a look at the spelling on quite a few of your posts. Several of them are rife with spelling issues and I find it very bothersome to tell the reality on the other hand I will surely come again again.

    Saturday, December 10, 2016 6:50 PM
  • Wemyss Responder

    obviously like your web-site but you have to take a look at the spelling on quite a few of your posts. Several of them are rife with spelling issues and I find it very bothersome to tell the reality on the other hand I will surely come again again.

    Saturday, December 10, 2016 6:50 PM
  • Gosling Responder

    Wow! At last I got a webpage from where I be able to in fact take useful information concerning my study and knowledge.

    Saturday, December 24, 2016 3:21 AM
  • Caraway Responder

    So, add up these forex trading strategies in your initial trading plans and see how it'll help you trading safely and smartly. As of now there are many tools, trading systems and software that are in use in daily trading. For that is the only way to stay on the profitable side.

    Sunday, December 25, 2016 12:39 AM
  • Maclean Responder

    I was recommended this blog by my cousin. I am not sure whether this post is written by him as no one else know such detailed about my trouble. You are amazing! Thanks!

    Wednesday, December 28, 2016 3:55 AM
  • Lewis Responder

    I read this paragraph completely regarding the resemblance of most up-to-date and previous technologies, it's remarkable article.

    Thursday, January 5, 2017 1:32 AM
  • Able Responder

    great put up, very informative. I ponder whhy the other specialists of this sector don't understand this. You should proceed your writing. I am sure, you've a huge readers' base already!

    Friday, January 6, 2017 2:36 PM
  • Pierre Responder

    Besides, who would not desire to trade in the largest and the most fluid money market within the world. Despite that red flag, Abdulmutallab was not elevated to more exclusive ' and perhaps manageable ' lists of some 18,000 people who are designated for additional security searches or barred from flying altogether. In some cases, brokers offer leverage (margin facilities) in excess of 200:1.

    Saturday, January 7, 2017 12:48 PM
  • Platz Responder

    Jateamento é realizado nas formas de lâmina ou de neblina, em baixa, alta ou ultra pressão,  controladas conforme as necessidades e também exigências técnicas.

    Sunday, January 8, 2017 3:35 AM
  • Currey Responder

    You can use these cheats, strategy and codes to pass level.

    Sunday, January 8, 2017 12:07 PM
  • Currey Responder

    You can use these cheats, strategy and codes to pass level.

    Sunday, January 8, 2017 12:09 PM
  • Currey Responder

    You can use these cheats, strategy and codes to pass level.

    Sunday, January 8, 2017 12:11 PM
  • Currey Responder

    You can use these cheats, strategy and codes to pass level.

    Sunday, January 8, 2017 12:11 PM
  • Theriot Responder

    Este surra com força na minha rabo, deixando ela toda ardida de tanto levar porrada.

    Sunday, January 22, 2017 11:42 AM
  • Corbett Responder

    Very good post. I am going through many of these issues as well..

    Monday, January 30, 2017 10:35 AM
  • Bullins Responder

    Others like to get a little more risky with it, perhaps wearing a camisole under a shirt with the top button or two undone, not enough to give the world a show, but enough to peek out from under the corners of the shirt and make a few people do a double take.

    Monday, January 30, 2017 4:29 PM
  • Kenneally Responder

    Do this by matching the yoke seams together at the top of the shirt with the yoke seams on the sleeves.

    Monday, February 6, 2017 11:20 AM
  • Macdermott Responder

    Aw, this was a very good post. Spending some time and actual effort to create a top notch article… but what can I say… I procrastinate a lot and never seem to get nearly anything done.

    Wednesday, February 15, 2017 5:36 AM
  • Street Responder

    My brother suggested I would possibly like this website. He was once entirely right. This submit actually made my day. You can not believe just how so much time I had spent for this information! Thank you!

    Wednesday, February 15, 2017 1:21 PM
  • Mccracken Responder

    ????????????????????????????????????????????? ???????????????????????????????????????????????????????????????????????????? ???????????????????????????????????? ???????????????????????????????? ????????????????????????????

    Tuesday, February 28, 2017 6:00 PM
  • Harless Responder

    hey there and thank you for your information – I have certainly picked up something new from right here. I did however expertise a few technical issues using this site, as I experienced to reload the web site a lot of times previous to I could get it to load correctly. I had been wondering if your hosting is OK? Not that I am complaining, but slow loading instances times will sometimes affect your placement in google and could damage your high quality score if ads and marketing with Adwords. Well I am adding this RSS to my e-mail and can look out for a lot more of your respective intriguing content. Make sure you update this again soon.

    Wednesday, March 1, 2017 7:18 PM
  • Wilke Responder

    Please let me know if you're looking for a article author for your weblog. You have some really great posts and I think I would be a good asset. If you ever want to take some of the load off, I'd love to write some material for your blog in exchange for a link back to mine. Please shoot me an email if interested. Thank you!

    Wednesday, March 1, 2017 10:00 PM
  • forex hedging Responder

    Wow! This could be one particular of the most helpful blogs We have ever arrive across on this subject. Basically Wonderful. I'm also an expert in this topic so I can understand your hard work.

    Thursday, March 9, 2017 9:10 AM
  • renko expert advisor Responder

    It is actually a nice and useful piece of information. I'm glad that you just shared this helpful information with us. Please keep us informed like this. Thank you for sharing.

    Thursday, March 9, 2017 9:49 AM
  • Forrest Responder

    I blog often and I seriously appreciate your content. This great article has truly peaked my interest. I am going to take a note of your website and keep checking ffor new information about once per week. I subscribed to your RSS feed as well.

    Saturday, March 11, 2017 3:32 AM
  • Olivas Responder

    Just desire to say your article is aas astonishing. The clarity in your put uup is just excellent and i can think you are knowledgeable on this subject. Well wih your permission let me to take hold of your RSS feed to stay up to date with coming near near post. Thank you one million and please continue the rewarding work.

    Monday, March 13, 2017 3:07 AM
  • Kavanaugh Responder

    T?es? aare ?eally great idews in abut blogging. Yo? ha?e touched sme pleasnt factors h?re. ?ny w?y kee? upp wrinting.

    Saturday, March 25, 2017 6:57 AM
  • Sturgess Responder

    We are a group of volunteers and opening a new scheme in our community. Your web site provided us with valuable information to work on. You have done a formidable job and our entire community will be thankful to you.

    Tuesday, March 28, 2017 11:06 PM
  • Vanderpool Responder

    Hi there! This blog post could not be written any better! Looking through this post reminds me of my previous roommate! He constanjtly kept talkkng aboht this. I most certainly will send this article to him. Fairly certain he will have a great read. Many thanks for sharing!

    Sunday, April 16, 2017 7:57 AM
  • Dorron Responder

    Terrific work! Thatt is the type of info that are supposed to be shared across the internet. Shame on Google for not positioning this post upper! Come on over and talk over with my web site . Thanks =)

    Thursday, April 20, 2017 8:00 AM
  • Parris Responder

    That is very interesting, You are an overly professional blogger. I've joined your rss feed and stay up for looking for extra of your wonderful post. Additionally, I have shared your website in my social networks

    Friday, April 21, 2017 2:09 AM
  • Lyke Responder

    Does your blog have a contact page? I'm having problems locating it but, I'd like to shoot you an email. I've got some recommendations for your blog you might be interested in hearing. Either way, great website and I look forward to seeing it develop over time.

    Friday, April 21, 2017 3:38 PM
  • Morshead Responder

    Touche. Sound arguments. Keep up the amazing effort.

    Friday, April 28, 2017 2:31 AM
  • Bruce Responder

    Do tính thân thi?n và an toàn mà phuong pháp nâng mui b?ng s?n t? thân hi?n dang là l?a ch?n hàng d?u c?a nhi?u gi?i tr?. V?y nâng mui b?ng s?n t? thân vì sao l?i lành tính v?i co th?? Có nh?ng lo?i s?n t? thân nào du?c dùng d? nâng mui? S?n t? chính b?n thân ngu?i du?c ph?u thu?t s? du?c dùng làm ch?t li?u chính cho k? thu?t nâng mui b?ng s?n t? thân. Do dó nên s?n s? thích ?ng cao v?i co th?, d? dàng t?o thành m?t kh?i th?ng nh?t, và có d? b?n cao. K?t qu? là b?n s? du?c chi?c mui d?p t? m?i góc nhìn.

    Monday, May 1, 2017 4:45 AM
  • Karr Responder

    Hey There. I found your blog using msn. This is a really well written article. I'll be sure to bookmark it and return to read more of your useful info. Thanks for the post. I'll certainly return.

    Wednesday, May 3, 2017 12:59 PM
  • Wellman Responder

    Tenho 40 anos com 105 kg e ja' nao aguento.

    Tuesday, May 16, 2017 8:20 AM
  • Dyring Responder

    I'm amazed, I must say. Rarely do I encounter a blog that's both educative and interesting, and let me tell you, you've hit the nail on the head. The issue is something which not enough men and women are speaking intelligently about. I'm very happy that I came across this in my search for something relating to this.

    Wednesday, May 17, 2017 7:46 PM
  • Onus Responder

    Great post. I was checking constantly this weblog and I'm inspired! Extremely useful information particularly the ultimate section : ) I care for such information much. I was looking for this certain information for a very long time. Thanks and good luck.

    Thursday, May 18, 2017 11:07 AM

Animate deja un comentario!!!

Eres un humano?

Últimos Tweets

Contáctanos

  • Dirección: Plutarco Elias Calles 243, Granjas México, Iztacalco, DF.

  • Teléfono:55-2712-3820 o 55-4164-9484

  • Email: info@developerji.com